I set up design founded businesses that are good for the people and the planet
My job title?
Founder and CEO, Melloh Wellness
What is your typical "day in the life of a designer"?
Planning at the start of the morning, prioritising key actions from strategy to creation. As a founder, I don't have a typical day. I spend my time working across marketing, future roadmap, product development and strategy.
Design principles you live by?
Making is more important than design thinking
Innovate and pivot
Focus relentlessly on end consumers
Link design to business outcomes
Be lean
What problem can't you stop thinking about?
How can we set up design founded businesses and not be a service to enable only technology or business outcomes.
What’s the best advice you’ve ever received?
Setting up a business has very little to do with having a good idea.
When is "Design done wrong"?
When it is all about strategy and thinking and has no tangible outcomes attached to it.
When design teams are lead by those who have never gone through the rigour of design themselves
When design is seen as a part of product and agile development but not as part of shaping business outcomes
When Design is followed strictly as frameworks of journeys, research and prototype but not seen as a creative process that sits beyond double diamonds and random frameworks
Design tools you can’t live without? (Physical and/or digital)
Post-its
Rotring ink pen
Figma
Eames lounger
Where and What did you study?
Communication Design - BA
Srishti School of Art, Design and technology, India
Narrative Practices - MA in Design