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Meet Designer: Serena Cangiano


Serena Cangiano

Enabling people to develop the right skills (sometimes just suggesting them the right words to google)

My job title?


Head @Fabrication Laboratory SUPSI, Board Member @Maindmaster, researcher @DesignInstitute


What is your typical "day in the life of a designer" ?


I review the work developed by my team and I facilitate the decision making process on design refinements and deliverables


Design principles you live by?

Design the right thing, design the relevant thing, design the thing right

What problem can't you stop thinking about?


Helping relevant products and businesses to scale up




What’s the best advice you’ve ever received?

“Put quality where it is not needed”

Design tools you can’t live without? (Physical and/or digital)

  • Arduino Uno

  • Figma

  • And I hate post.its

What’s in your bag?


A Muji pen


What is the greatest design object, service, product or graphic ever made, in your opinion?


Arduino Uno. A beautiful board that enabled creative people to make hardware projects.


Arduino Uno Projects for kids

Books you highly recommend for anyone pursuing a career in design?


Design as art - Bruno Munari


Where and what did you study?


PhD, Design Sciences

Università Iuav di Venezia, Italy Interaction design

Malmö University, Sweden Master of Science, Communication

USI Università della Svizzera Italiana, Italy



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