I sell dreams before they are real life. To do that, I try to materialize them somehow, so people can experience it.
My job title?
What is your typical "day in the life of a designer"?
Most of the time, I can't define what my day will look like. It is because I receive briefs that are quite broad and that are part of a bigger project. So, in this case, I have a final deliverable, but I can choose the path by myself.
I normally start at 8h20, I check e-mails and around 9h I have a meeting with all my colleagues that are working on the same project. We plan the day and share the progress and challenges that we are facing.
Meetings can cover the whole day and I don’t like when it happens. I try to keep enough space for focus time and workshops. For me, workshops are the best. That is the time we go hands-on, and we prototype together. Normally it is a group of 2 and 5 people, including designers, content specialists and marketers.
Workshops can be also mixed with some individual work, where we go to our computers and come back later as a group.
50% of my computer time is used with Adobe suite (Illustrator, Photoshop and InDesign), 20% with 3D graphics (Maya, Blender and Rhinoceros), 20% coding in python and 10% with all the rest.
Design principles you live by?
Fun should be part of your work.
Digest your ideas sharing them with others.
Never get in love with your production. Take it apart.
Storytelling and metaphors will help in unknown territories.
Try again even if you succeeded in the first time. Normally the second try gives a better result (just if you have time).
What problem can't you stop thinking about?
I always have in my mind the challenges related to energy consumption and recycling, but probably education is the field that in mind stays most of the time. How can we support teachers and parents to provide impactful learning for all students?
What’s the best advice you’ve ever received?
”Fake it till you make it” It doesn’t look like good advice, but in the design field there is a lot value in this.
Let's translate like this: "Prototype it till it is real".
When is "Design done wrong"?
When there is no empathy. Unfortunately it is quite common.
I also see a lot of opportunities for a better design in the educational field.
Design tools you can’t live without? (Physical and/or digital)
- Olfa SVR cutter
- LEGO Bricks
- Adobe Illustrator
What’s in your bag?
- Mac Book Pro
- Pentel - GraphGear 500 (0.5 and 0.7)
- Uni-Ball Rollerpen
- Olfa svr cutter
- Vernier scale
- SPIKE Prime hub and USB cable
- Water bottle
Books you highly recommend for anyone pursuing a career in design?
The Animator's Survival Kit by Richard Williams.
Two Designer friends you admire and we should talk to!
Larissa Vivian Naegele is a great designer with a lot of skills and experience. She is quite brave when facing design challenges, super hands-on and always ready to try to make things in a different way.
Lasse Korsgaard is a Creative Coder with a lot of knowledge and creativity. He is always playing with technology in an unexpected way.
Where and What did you study?
Bacheloras in Industrial Design
Masters in Computer Graphics and Animation
Senac São Paulo, Brazil