Design digital experiences for enterprise.
Wow, ok! Tell us your title now?
Interaction Designer at Google
What is your typical "day in the life of a designer" ?
Align, Build, Ship,Test, Align Repeat..
Design principles you live by?
Keep it simple and minimal(reduce cognitive load)
Respect your users
Power of testing
Making it usable and useful
Embracing beginners mindset (asking why)
Embracing ambiguity (not really a design principle).
What problem can't you stop thinking about?
Many things: Taking technology a step closer to the people with special needs. Designing inclusive experiences and lastly, resources are limited on this planet - how are we embracing circular economy in a holistic way in our lives?
What’s the best advice you’ve ever received?
There is nothing more rewarding in life than competing with yourself.
Design tools you can’t live without? (Physical and/or digital)
There isn't anything like that but I need Pen and paper, Figma,
What’s in your bag?
Haha - cheeky!
What is the greatest design object, service, product or graphic ever made, in your opinion?
AirBnB, just the idea of staying in someone's home and experiencing a new culture with the local home touch is pretty awesome.
Books you highly recommend for anyone pursuing a career in design?
I am all for critical thinking
Design for the human scale - Victor Papanek
Where and what did you study?
Masters in Interaction Design
Copenhagen Institute of Interaction Design, Denmark
Photography, Design National Institute of DesignNational Institute of Design, India
Masters in Development Communications
Gujarat University, India