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Meet Designer: Amanda Sayers


Amanda Sayers
I try to find the most creative ways to solve important problems people and businesses will face in the future.

What is your job title?


Principal Design Strategist @ Fjord, Germany


What is your typical "day in the life of a designer" ?


The exciting part of my job is that I get to work on a variety of projects with different clients and industries, meaning every day at work is completely different! Typically my process usually starts with research online or out in the world and then sifting through all the insights gathered to spot any potential opportunities. Finally the best part is co-creating with clients to bring these opportunities to life as awesome real life solutions or prototypes.


Design principles you live by?


1) Empathy is KEY to understanding someone's experience

2) People watching, because you never know what you will find when you look around!

3) Play and be playful.

4) Start with the unexpected, the unconventional, and the out of the box.

5) You are only as good as your team.


What problem can't you stop thinking about?


A silly one...but why are bathroom stalls in the airport so tiny so that you can never fit your luggage inside?


Okay okay, on a more serious note I would love to look more into how consumerism and ownership will change in the future as people begin to work and live more hybrid, remote, or nomadic?


What’s the best advice you’ve ever received?


"If you are the smartest person in the room, then you are in the wrong room"

A colleague of mine recently shared with me and I love this quote because truly the BEST way to learn and grow is by challenging yourself!


Design tools you can’t live without? (Physical and/or digital)

  • Adobe Illustrator

  • Miro & digital whiteboards

  • Post-its

  • Camera

  • Books

  • LEGO bricks


What is the greatest design object, service, product or graphic ever made, in your opinion?


What a question, there are way too many! Maybe I am a little biased but as a former employee I have to say LEGO.


Books you highly recommend for anyone pursuing a career in design?

Small Data - Martin Lindstrom

Change by Design - Tim Brown

Creative Confidence - Tom and David Kelly


Where and What did you study?


Master of Arts - MA, Business Design

Domus Academy, Milan


Bachelor's Degree, Toy Design

Otis College of Art and Design, USA

Bachelor's degree, Cultural Anthropology & Psychology

University of Southern California, USA



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