I design how people will remember an experience, and how they will tell it to their best friends.
Wow, ok! Tell us your title now?
Head of Research & Experience at Noon
What is your typical "day in the life of a designer" ?
Talk, Think, Draw, Present, Cry, Rethink, Smile - and then repeat
Design principles you live by?
Meraviglia (wonder + astonishment)
What problem can't you stop thinking about?
Democratising Education, Mental Health, and Purpose.
What’s the best advice you’ve ever received?
Be the teacher you've never had and you always wanted to have.
Design tools you can’t live without? (Physical and/or digital)
digital calendar + physical agenda
What’s in your bag?
My notebook & pen
Sunglasses (yep, even in London)
The book of that week ;)
What is the greatest design object, service, product or graphic ever made, in your opinion?
Lego (thinking & playing in/with/by systemic mindset)
Paper (it's value for knowledge transfer is still there despite the digitalisation of the world)
Books you highly recommend for anyone pursuing a career in design?
The Art of Noticing - Rob Walker
Six Memos for the Next Millennium - Italo Calvino
Two Designer friends you admire and we should talk to!
Kalle & Matteo - hyper skilled designers, both of them they're constantly reinventing themselves and therefore their outcomes while being humble and joyful humans, priceless.
Where and what did you study?
MA Design Futures, Meta Design and Emerging Technologies
Goldsmiths, University of London, United Kingdom Bachelor's degree, Interaction Design
Istituto Europeo di Design, Italy Bachelor's degree, Transportation/Product Design IAAD Torino, Italy